Vita Terra

Vita Terra is a sustainable clothing brand committed to producing high-quality apparel while supporting the farmers who grow its cotton. The company prioritizes transparency throughout its supply chain, ensures fair wages for workers, uses only renewable materials, and maintains a 100% plastic-free production process. By combining ethical practices with quality craftsmanship, Vita Terra aims to create clothing that benefits both people and the planet.

Vita Terra needed a cohesive visual identity that clearly communicated its commitment to sustainability, transparency, and ethical production while differentiating the brand within the competitive apparel market.

I began by researching competing brands and studying the target audience to guide my design choices. I created mood boards to capture the feeling and direction I wanted for the brand. I worked with my team to refine my design decisions and incorporated feedback into the final design system.

I created a cohesive brand identity with a labeling system that effectively reflects the values and goals of the company.